Big W Case Study

Big W, one of the largest discount department stores in Australia, discusses how it has achieved competitive advantage through the use of JDA Allocation. A division of Woolworths Limited, Big W operates 181 stores across Australia, generating approximately AU$4.4 billion in sales annually. Since deploying the allocation solution, Big W has experienced the following benefits:

  • Improved inventory turns and reduced stock-outs
  • Optimized store-specific product assortments
  • Increased planning assistants' productivity
  • Improved customer satisfaction


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