In our ever-evolving global economy, what does it take to not just survive, but thrive? Being able to quickly anticipate and respond to unexpected events and ever-changing consumer demands will differentiate your company and help you stay ahead of the competition.

No one understands this better than JDA. We are at the forefront of supply chain, retail and logistics innovation, leveraging AI/ML intelligence that will enable you to better plan, analyze, execute and deliver across your operations on a cognitive, connected platform. 

When you join us at FocusConnect, November 6-8 at The W Barcelona you will learn how retailers, manufacturers and logistics providers are using JDA’s innovative solutions to take their businesses to the next level.
Event Agenda   Registration Rates   Registration Form

Dynamic Speakers

The FocusConnect General Session speaker line-up includes leaders from JDA, Blue Yonder, BP, Liberty Global and more. Join a break-out session to hear from Lenzing, Sainsbury’s, Alshaya, Cummins, Marks & Spencer, Renault and more! No matter your industry or business challenge, we’re certain you’ll gain insights that will make a positive impact on your bottom line.

Bringing Together Professionals from Retail, Manufacturing and Distribution

FocusConnect offers a unique opportunity to network with and learn from industry leaders. You can participate in group discussions and Special Interest Groups that address industry challenges and solutions.

At FocusConnect you will gain insights into how businesses use their supply chains to gain a competitive advantage. This annual thought leadership event will give you the opportunity to hear presentations from some of the world’s most innovative companies and business leaders!

Book Your Hotel and Arrange Travel

This year FocusConnect comes to The W Hotel Barcelona. JDA FocusConnect attendees can take advantage of the special rate of €285 (plus local taxes and fees). The cut-off date for this rate will be Friday, October 19. Click here and book online.

FocusConnect will be held at The W Barcelona and we have an extremely limited number of rooms. Please use this link to make your hotel reservations at The W Barcelona. The deadline to book a room at the reduced rate of €285.00 (excludes taxes & fees) is October 22nd. If you have any questions or issues with your hotel reservation at The W Barcelona, please contact our Group Reservations Coordinator, Pilar De Leon, directly at

We have also secured room blocks at two nearby overflow hotels for those wanting a less expensive hotel option – The Pullman Barcelona Skipper (€209.09 + VAT) and The NH Collection Gran Calderon (€190.00 + VAT). To make reservations at either of these hotels, please complete the attached booking form for the hotel of your choosing and send it back directly to the hotel using the email address provided in the form. The cut-off dates for The NH Collection Gran Calderon and Pullman Barcelona Skipper are September 6th (rooms are still available) and October 6th, respectively.

Continuous shuttle service will be available between The Pullman Barcelona Skipper/NH Collection Gran Calderon and The W during FocusConnect.

Booking Forms

Visit the Innovation Zone

Visit the FocusConnect Innovation Zone to witness how JDA and its partners are pushing the edge in supply chain innovation. Learn how AI, machine learning, IoT, virtual reality, SNEW (social, news, events and weather) technologies are changing the game in supply chain, retail and distribution. 

Learn More!

Contact us by email at or by phone at 800-696-9317 to learn more information