Key Capabilities of JDAR Promotions Management:
- Creates promotional what-if scenarios
- Establishes promotional price at any level of the product hierarchy
- Evaluates promotional scenario performance
- Captures promotional offer instructions
- Exports promotional prices at the level of the product/location hierarchy at which they were established for availability to price management systems
- Provides enterprise promotions solution by integrating promotional demand with JDAR Demand, powered by ManugisticsR and promotional activity and offer with JDAR Advertising
Built on the scalable JDAR Enterprise Architecture, JDA Promotions Management enables retail buyers and category managers to determine which products to promote, at what price, and in which locations to meet financial plans. The Promotions Management what-if scenario workbench creates promotional scenarios, including price offering and historical/projected performance, to help you determine the best promotional offer. The application also enables you to establish a promotional pricing strategy at any level of the product hierarchy, including and/or excluding product attributes, so promotional prices can be efficiently managed and delivered to price management systems.
Promotions Management provides you with visibility into historical unit, revenue and margin performance for similar promotions and projected base demand for the promotional period. You can then use this information to project the incremental demand associated with the promotion. Additionally, Promotions Management captures promotional instructions regarding marketing copy, featured products, photography and save story data so you can leverage this information during ad execution.
JDA Promotions Management, JDA Demand and JDA Advertising provide an integrated enterprise promotions solution to support marketing teams in planning marketing activities, merchandising teams in identifying promotional products and projecting promotional demand, and advertising teams in planning and creatively producing targeted promotions.
